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1 non-broadcast television
Универсальный англо-русский словарь > non-broadcast television
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2 non-broadcast television
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3 non-broadcast television
English-Russian dictionary of Arts > non-broadcast television
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4 television
1. телевидение2. телевизионный -
5 television
1. телевидение; телевизор2. телевизионныйThe English-Russian dictionary general scientific > television
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6 non-rights holding broadcast organization (ENR)
неуправомоченная вещательная организация
Организация, которой МОК не предоставил исключительных прав теле- и/или радиовещания для трансляции Игр на определенной территории. Эти организации могут быть аккредитованы на Играх по усмотрению МОК в категории «ENR». В качестве неуправомоченной вещательной организации такая организация и любое назначенное ею лицо будут иметь ограниченный доступ только на Игры в соответствии с «Правилами доступа новостных служб» МОК.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
non-rights holding broadcast organization (ENR)
Organization that has not been granted the exclusive television and/or radio rights by the IOC to broadcast the Games in a particular territory. These organizations can be accredited at the Games, at the discretion of the IOC, under the category of "ENR". As a non-rights holding broadcast organization, the organization and every individual appointed by the organization will have restricted access only at the Games, as defined by the IOC’s "News Access Rules".
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > non-rights holding broadcast organization (ENR)
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7 difusión por radio y televisión
(n.) = broadcast, broadcastingEx. Teletext services are broadcast information services which may be accessed in a non-interactive mode.Ex. This article examines the concept of public service broadcasting, its justifications and the deregulatory trends on the European Continent.* * *(n.) = broadcast, broadcastingEx: Teletext services are broadcast information services which may be accessed in a non-interactive mode.
Ex: This article examines the concept of public service broadcasting, its justifications and the deregulatory trends on the European Continent.Spanish-English dictionary > difusión por radio y televisión
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8 OCOG broadcast monitoring
программа ОКОИ по мониторингу вещания
В рамках Программы ОКОИ по мониторингу телерадиовещания проводится мониторинг вещательной, коммерческой и рекламной деятельности в Стране-организаторе как правообладателей Олимпийского/Паралимпийского вещания, так и неуправомоченных вещательных организаций.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
OCOG broadcast monitoring
OCOG Television Compliance Monitoring Program monitors broadcast, commercial and promotional activities of both, the Olympic/Paralympic Broadcast Rights Holder and Non-Rights Holding Broadcasters, in the Host Country.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > OCOG broadcast monitoring
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9 замкнутая телевизионная система
2) Engineering: closed-circuit television, closed-circuit television system, wired television3) Cinema: non-broadcast television4) Astronautics: closed TV system, closed circuit TV system, closed-circuit TV system5) Sakhalin A: closed circuit television6) Chemical weapons: CCTV, closed circuit TV7) Security: CCTV systemУниверсальный русско-английский словарь > замкнутая телевизионная система
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10 public broadcasting service
1) СМИ., гос. упр. общественное вещание (вещание некоммерческих СМИ на средства, собранные со слушателей и телезрителей)2) СМИ, гос. упр. = !"может быть, просто ""public broadcasting"", а не ""public broadcasting service""?"!"The Public Broadcasting Service ( PBS) is a non-profit public broadcasting television service with 354 member TV stations in the United States, with some member stations available over the air and by cable in Canada. While the term ""broadcasting"" encompasses both radio and television, PBS only covers TV; public radio in the United States is served by National Public Radio, as well as content providers American Public Media, and Public Radio International."PBS was founded on November 3, 1969,[1\] at which time it took over many of the functions of its predecessor, National Educational Television (NET) (which merged with station WNDT Newark, New Jersey to form WNET). It commenced broadcasting on Monday, October 5, 1970. In 1973, it merged with Educational Television Stations.PBS is a non-profit, private corporation which is owned collectively by its member stations.[2\] However, its operations are largely funded by the Corporation for Public Broadcasting. Its headquarters are in Arlington, Virginia.Unlike the commercial television broadcast model of American networks such as ABC, CBS, FOX, NBC, The CW and MyNetworkTV, in which affiliates give up portions of their local advertising airtime in exchange for network programming, PBS member stations pay substantial fees for the shows acquired and distributed by the national organization."This relationship means that PBS member stations have greater latitude in local scheduling than their commercial counterparts. Scheduling of PBS-distributed series may vary greatly from market to market. This can be a source of tension as stations seek to preserve their localism and PBS strives to market a consistent national line-up. However, PBS has a policy of ""common carriage"" requiring most stations to clear the national prime time programs on a common schedule, so that they can be more effectively marketed on a national basis. This setup is in many ways similar to the pre-2002 British ITV system of having some ""networked"" programs shown nationwide on all network contractors, and the remainder of scheduling being up to individual affiliates." "Unlike its radio counterpart, National Public Radio, PBS has no central program production arm or news department. All of the programming carried by PBS, whether news, documentary, or entertainment, is created by (or in most cases produced under contract with) other parties, such as individual member stations. WGBH in Boston is one of the largest producers of educational programming. News programs are produced by WETA-TV in Washington, D.C., WNET in New York and WPBT in Miami. The Charlie Rose interview show, Secrets of the Dead, NOW, Nature, Cyberchase, and The NewsHour with Jim Lehrer come from or through WNET in New York. Once a program is offered to and accepted by PBS for distribution, PBS (and not the member station that supplied the program) retains exclusive rights for rebroadcasts during the period for which such rights were granted; the suppliers do maintain the right to sell the program in non-broadcast media such as DVDs, books, and sometimes PBS licensed merchandise (but sometimes grant such ancillary rights as well to PBS)." "PBS stations are commonly operated by non-profit organizations, state agencies, local authorities (e.g., municipal boards of education), or universities in their community of license. In some states, PBS stations throughout the entire state may be organized into a single regional ""subnetwork"" (e.g., Alabama Public Television). Unlike Canada's CBC/SRC, PBS does not own any of the stations that broadcast its programming. This is partly due to the origins of the PBS stations themselves, and partly due to historical license issues."In the modern broadcast marketplace, this organizational structure is considered outmoded by some media critics. A common restructuring proposal is to reorganize the network so that each state would have one PBS affiliate which would broadcast state-wide. However, this proposal is controversial, as it would reduce local community input into PBS programming, especially considering how PBS stations are significantly more community-oriented, according to the argument, than their commercial counterparts.* * *Англо-русский экономический словарь > public broadcasting service
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11 system
1) система || системный3) вчт операционная система; программа-супервизор5) вчт большая программа6) метод; способ; алгоритм•system halted — "система остановлена" ( экранное сообщение об остановке компьютера при наличии серьёзной ошибки)
- CPsystem- H-system- h-system- hydrogen-air/lead battery hybrid system- Ksystem- Lsystem- L*a*b* system- master/slave computer system- p-system- y-system- Δ-system -
12 неуправомоченная вещательная организация
неуправомоченная вещательная организация
Организация, которой МОК не предоставил исключительных прав теле- и/или радиовещания для трансляции Игр на определенной территории. Эти организации могут быть аккредитованы на Играх по усмотрению МОК в категории «ENR». В качестве неуправомоченной вещательной организации такая организация и любое назначенное ею лицо будут иметь ограниченный доступ только на Игры в соответствии с «Правилами доступа новостных служб» МОК.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
non-rights holding broadcast organization (ENR)
Organization that has not been granted the exclusive television and/or radio rights by the IOC to broadcast the Games in a particular territory. These organizations can be accredited at the Games, at the discretion of the IOC, under the category of "ENR". As a non-rights holding broadcast organization, the organization and every individual appointed by the organization will have restricted access only at the Games, as defined by the IOC’s "News Access Rules".
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > неуправомоченная вещательная организация
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13 live
I 1. [lɪv]verbo transitivo (conduct) vivere2.to live a peaceful, healthier life — vivere una vita tranquilla, più sana
1) (dwell) [ animal] vivere; [ person] vivere, abitare; (in permanent dwelling) abitarethey live at number 7 — vivono o abitano al numero 7
to live together, alone — vivere o abitare insieme, da solo
to live in — vivere o abitare in [house, apartment]
2) (lead one's life) vivereto live in luxury, in the computer age vivere nel lusso, nell'era informatica; to live for vivere per [ family]; to live through sth. passare attraverso o vivere [ experience]; they lived happily ever after — (in story) vissero felici e contenti
3) (remain alive) vivere; (survive) sopravvivereas long as I live... — finché vivrò...
I'll live! — scherz. sopravviverò!
4) (subsist) vivereto live on o off nutrirsi solo di [ fruit]; vivere di [ charity]; vivere di o con [ wage]; to live off sb. vivere a spese o alle spalle di qcn.; to live on junk food — mangiare solo schifezze
to live with — accettare [situation, fact]; sopportare [ noise]
to live with oneself — vivere in pace con se stessi, non pensarci
come on! live a little! — su, lasciati andare!
you haven't lived until you've been to... — non puoi dire di aver vissuto finché non sei andato a
•- live in- live on- live out••II 1. [laɪv]to live it up — colloq. spassarsela, darsi alla bella vita
1) (not dead) [person, animal] vivoreal live — in carne e ossa, vivo e parlante
3) el. sotto tensione5) (capable of exploding) [ gun] carico; (unexploded) [ bomb] inesploso2.* * *I 1. [liv] verb1) (to have life; to be alive: This poison is dangerous to everything that lives.)2) (to survive: The doctors say he is very ill, but they think he will live; It was difficult to believe that she had lived through such an experience.)3) (to have one's home or dwelling (in a particular place): She lives next to the church; They went to live in Bristol / in a huge house.)4) (to pass (one's life): He lived a life of luxury; She lives in fear of being attacked.)5) ((with by) to make enough money etc to feed and house oneself: He lives by fishing.)•- - lived- living 2. noun(the money etc needed to feed and house oneself and keep oneself alive: He earns his living driving a taxi; She makes a good living as an author.) il vivere- live-in
- live and let live
- live down
- live in
- out
- live on
- live up to
- within living memory
- in living memory II 1. adjective1) (having life; not dead: a live mouse.)2) ((of a radio or television broadcast etc) heard or seen as the event takes place; not recorded: I watched a live performance of my favourite opera on television; Was the performance live or recorded?)3) (full of energy, and capable of becoming active: a live bomb)4) (burning: a live coal.)2. adverb((of a radio or television broadcast etc) as the event takes place: The competition will be broadcast live.)- lively- liveliness
- livestock
- live wire* * *I 1. [lɪv]verbo transitivo (conduct) vivere2.to live a peaceful, healthier life — vivere una vita tranquilla, più sana
1) (dwell) [ animal] vivere; [ person] vivere, abitare; (in permanent dwelling) abitarethey live at number 7 — vivono o abitano al numero 7
to live together, alone — vivere o abitare insieme, da solo
to live in — vivere o abitare in [house, apartment]
2) (lead one's life) vivereto live in luxury, in the computer age vivere nel lusso, nell'era informatica; to live for vivere per [ family]; to live through sth. passare attraverso o vivere [ experience]; they lived happily ever after — (in story) vissero felici e contenti
3) (remain alive) vivere; (survive) sopravvivereas long as I live... — finché vivrò...
I'll live! — scherz. sopravviverò!
4) (subsist) vivereto live on o off nutrirsi solo di [ fruit]; vivere di [ charity]; vivere di o con [ wage]; to live off sb. vivere a spese o alle spalle di qcn.; to live on junk food — mangiare solo schifezze
to live with — accettare [situation, fact]; sopportare [ noise]
to live with oneself — vivere in pace con se stessi, non pensarci
come on! live a little! — su, lasciati andare!
you haven't lived until you've been to... — non puoi dire di aver vissuto finché non sei andato a
•- live in- live on- live out••II 1. [laɪv]to live it up — colloq. spassarsela, darsi alla bella vita
1) (not dead) [person, animal] vivoreal live — in carne e ossa, vivo e parlante
3) el. sotto tensione5) (capable of exploding) [ gun] carico; (unexploded) [ bomb] inesploso2. -
14 teledifusión
f.television broadcast, telecast, television broadcasting.* * *1 television broadcast* * *SF telecast* * *femenino television broadcasting* * *= broadcast, broadcasting.Ex. Teletext services are broadcast information services which may be accessed in a non-interactive mode.Ex. This article examines the concept of public service broadcasting, its justifications and the deregulatory trends on the European Continent.* * *femenino television broadcasting* * *= broadcast, broadcasting.Ex: Teletext services are broadcast information services which may be accessed in a non-interactive mode.
Ex: This article examines the concept of public service broadcasting, its justifications and the deregulatory trends on the European Continent.* * *television broadcasting* * *teledifusión nfbroadcasting* * * -
15 directo
adj.1 direct, to-the-point, hard-bitten, point-blank.2 blunt, businesslike, direct, straightaway.3 non-stop.adv.direct, straightly, right, straight off.* * *► adjetivo1 direct, straight1 DEPORTE straight hit\en directo TELEVISIÓN live————————1 DEPORTE straight hit* * *(f. - directa)adj.1) direct2) immediate•* * *1. ADJ1) [línea] straight2) [pregunta, respuesta, lenguaje] direct, straightforward3) [tren] direct, through; [vuelo] direct, non-stop4)fui directa a la comisaría — I went straight o directly to the police station
este tren va directo a Granada — this is a through o direct train to Granada, this train goes direct to Granada
5) (=sin intermediario) directrecibo órdenes directas del sargento — I get my orders straight o direct from the sergeant
6) (Ling) [complemento, traducción] direct7) (Radio, TV)2.SM (Boxeo) straight punch; (Tenis) forehand drive* * *I- ta adjetivo1) < vuelo> direct, nonstop; <ruta/acceso> directun tren directo — a direct o through train
2) (Rad, TV)3) <lenguaje/pregunta> direct; < respuesta> straight; < persona> direct, straightforwardII* * *= direct, straightforward, blunt.Ex. This is because a reference provides little direct information about a document, but rather refers the user to another location or entry where this information can be found.Ex. Even in this apparently straightforward situation, complications can arise.Ex. The author discusses the range of enquiries he deals with, the sources of information he uses, and the blunt attitude with which he deals with many enquirers.----* acceso directo = direct access.* acceso directo en pantalla = online access.* catálogo directo = direct catalogue.* catálogo directo alfabético = alphabetico-direct catalogue.* codificación directa de fila sencilla = single row direct coding.* concierto en directo = live concert.* consecuencia directa = consequential effect.* entrada directa = direct entry.* envío directo por correo = direct mail.* estilo directo = direct speech, direct discourse.* evaluación directa = obtrusive evaluation.* facturación directa = direct billing.* grupo musical en directo = live band.* música en directo = live band, live music.* orden directo = direct order.* relación directa = direct relationship.* relación directa significativa = significant direct relationship.* sin intervención directa = nonobtrusive.* teléfono de línea directa = direct-dial telephone.* venta directa = direct sale.* venta directa al público = sale + over the counter.* * *I- ta adjetivo1) < vuelo> direct, nonstop; <ruta/acceso> directun tren directo — a direct o through train
2) (Rad, TV)3) <lenguaje/pregunta> direct; < respuesta> straight; < persona> direct, straightforwardII* * *= direct, straightforward, blunt.Ex: This is because a reference provides little direct information about a document, but rather refers the user to another location or entry where this information can be found.
Ex: Even in this apparently straightforward situation, complications can arise.Ex: The author discusses the range of enquiries he deals with, the sources of information he uses, and the blunt attitude with which he deals with many enquirers.* acceso directo = direct access.* acceso directo en pantalla = online access.* catálogo directo = direct catalogue.* catálogo directo alfabético = alphabetico-direct catalogue.* codificación directa de fila sencilla = single row direct coding.* concierto en directo = live concert.* consecuencia directa = consequential effect.* entrada directa = direct entry.* envío directo por correo = direct mail.* estilo directo = direct speech, direct discourse.* evaluación directa = obtrusive evaluation.* facturación directa = direct billing.* grupo musical en directo = live band.* música en directo = live band, live music.* orden directo = direct order.* relación directa = direct relationship.* relación directa significativa = significant direct relationship.* sin intervención directa = nonobtrusive.* teléfono de línea directa = direct-dial telephone.* venta directa = direct sale.* venta directa al público = sale + over the counter.* * *A ‹vuelo› direct, nonstop; ‹ruta/acceso› directun tren directo a direct o through traindescendiente por línea directa direct descendantme mantengo en contacto directo con ellos I keep in direct contact with themes mi jefe directo he is my immediate boss o superiorelecciones directas al Parlamento Europeo direct elections to the European Parliament[ S ] venta directa al público direct sales to the publicB ( Rad, TV):en directo liveuna emisión en directo desde el Teatro Solís a live transmission o broadcast from the Solís theaterel encuentro será televisado en directo the match will be broadcast livesonido en directo live soundC ‹persona› direct, straightforward; ‹lenguaje/pregunta› direct; ‹respuesta› straightA (en boxeo) straight punch* * *
directo◊ -ta adjetivo
1 ‹ vuelo› direct, nonstop;
‹ruta/acceso› direct;
‹ tren› direct, through ( before n)
2 (Rad, TV):
3 ‹lenguaje/pregunta› direct;
‹ respuesta› straight;
‹ persona› direct, straightforward
directo,-a adjetivo direct
♦ Locuciones: TV Rad en directo, live
' directo' also found in these entries:
Spanish:
A
- complemento
- directa
- emisión
- emitir
- estilo
- la
- le
- les
- me
- os
- preferir
- se
- señora
- te
- a
- abierto
- contagioso
- discado
- nos
- pasar
- retransmisión
- transmisión
- tren
English:
appreciate
- bluff
- blunt
- choose
- close
- direct
- direct-mail advertising
- excuse
- expect
- feel
- first-hand
- fuck
- get
- hear of
- help out
- her
- him
- imagine
- immediate
- it
- lady
- let
- listen
- live
- look at
- make
- me
- mean
- mind
- nonstop
- notice
- object
- observe
- opposed
- plain
- pointed
- promise
- propose
- put off
- ram
- random access
- recollect
- remind
- risk
- running
- see
- speech
- stand
- study
- teach
* * *directo, -a♦ adj1. [en línea recta] direct;éste es el camino más directo para llegar al pueblo this is the most direct way to get to the village;es descendiente directo de los Stroganoff he's a direct descendant of the Stroganoffs;su jefe directo es el comandante de la nave he reports directly to the ship's captain2. [sin detención, sin obstáculos] direct;no hay tren directo de Barcelona a Roma there isn't a direct train from Barcelona to Rome;tiene línea directa con la Casa Blanca he has a direct line to the White House;acceso directo a información privilegiada direct access to inside o privileged information;le gusta el trato directo con el cliente he enjoys the direct contact with customers3. [persona, pregunta] direct;su lenguaje era directo, sin rodeos her words were direct, she didn't beat about the bush;contestaba con respuestas directas y sinceras her answers were direct and sincere♦ nm1. [en boxeo] jabdirecto de derecha right jab;directo de izquierda left jab2. [tren] through train3. [en televisión] live broadcast;no le tengo ningún miedo al directo I'm not scared of doing live broadcasts;en directo [retransmisión, concierto] live;la televisión retransmite el debate en directo the debate is being broadcast live on television♦ advstraight;directo a straight to* * *I adj1 direct;tren directo direct train, Br tb through train2:en directo TV, RAD live3:ir directo al asunto get straight to the point* * *directo, -ta adj1) : direct, straight, immediate2)en directo : live (in broadcasting)* * *directo adj1. (en general) direct2. (tren) through -
16 retransmisión
f.1 retransmission, rebroadcast, retransfer.2 retransmission, retransmitting.* * *1 broadcast, transmission\retransmisión en diferido recorded transmissionretransmisión en directo live broadcast* * *noun f.* * *SF(TV, Radio)Canal Cinco realizará la retransmisión del partido — (TV) the match will be shown o broadcast on Channel Five; (Radio) the match will be broadcast on Channel Five
durante la retransmisión no habrá cortes publicitarios — there will be no commercial breaks during the broadcast
retransmisión en directo — live broadcast, live transmission
* * *a) ( transmisión) transmissionretransmisión en directo — live broadcast o transmission
b) ( repetición) repeat* * *= broadcast.Ex. Teletext services are broadcast information services which may be accessed in a non-interactive mode.----* retransmisión por televisión = televising.* retransmisión vía Internet = webcast [web cast], cybercast [cyber cast].* sistema de retransmisión = relay system.* * *a) ( transmisión) transmissionretransmisión en directo — live broadcast o transmission
b) ( repetición) repeat* * *= broadcast.Ex: Teletext services are broadcast information services which may be accessed in a non-interactive mode.
* retransmisión por televisión = televising.* retransmisión vía Internet = webcast [web cast], cybercast [cyber cast].* sistema de retransmisión = relay system.* * *1 ( Esp) (transmisión) transmissionles ofreceremos la retransmisión en directo del partido we shall be broadcasting o transmitting o showing the game live2 (repetición) repeatCompuesto:webcast* * *
retransmisión sustantivo femenino
◊ retransmisión en directo live broadcast o transmission
retransmisión sustantivo femenino broadcast, transmission
retransmisión en diferido, broadcast of a prerecorded programme
' retransmisión' also found in these entries:
English:
relay
* * *1. [de mensaje, señal] transmission2. [emisión] broadcast;retransmisión en directo/en diferido live/recorded broadcast;una retransmisión deportiva a sports programme o broadcast;a continuación, retransmisión deportiva coming up, sport* * *f RAD, TV transmission, broadcast;retransmisión en diferido recorded transmission;retransmisión en directo live broadcast* * *retransmisión n broadcast -
17 passer
passer [pαse]━━━━━━━━━━━━━━━━━━➭ TABLE 1━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━► Lorsque passer fait partie d'une locution comme passer sous le nez de qn, reportez-vous à l'autre mot.━━━━━━━━━━━━━━━━━1. <• où passe la route ? where does the road go?► passer à ( = passer par, aller à)• si nous passions au salon ? shall we go into the sitting room?• le confort, ça passe après comfort is less important► passer avant• passez donc devant ! you go first!• il est passé devant le conseil de discipline he came up before the disciplinary committee► passer par to go through• pour y aller, je passe par Amiens I go there via Amiens• par où êtes-vous passé ? (pour venir ici) which way did you come? ; (pour aller ailleurs) which way did you go?• pour téléphoner, il faut passer par le standard you have to go through the switchboard to make a call• ça fait du bien par où ça passe ! (inf) that's just what the doctor ordered! (inf)► passer sous to go under• l'air passe sous la porte there's a draught from under the door► passer sur to go over ; ( = ignorer) to ignore• et je passe sur la saleté du lieu ! not to mention how dirty the place was!► laisser passer [+ air, lumière] to let in ; [+ personne, procession] to let through ; [+ erreur, occasion] to missb. ( = faire une halte rapide) passer au bureau to call in at the office► passer + infinitif• puis-je passer te voir en vitesse ? can I pop round?► en passant ( = sur le chemin) on the way ; ( = dans la conversation) in passing• il aime tous les sports, du football à la boxe en passant par le golf he likes all sports, from football to golf to boxingd. ( = franchir un obstacle) [véhicule] to get through ; [cheval, sauteur] to get over• ça passe ? (en manœuvrant) have I got enough room?e. ( = s'écouler) [temps] to go by• comme le temps passe ! how time flies!f. ( = être digéré) to go down• ça ne passe pas [repas] I've got indigestiong. ( = être accepté) [demande, proposition] to be accepted• il est passé dans la classe supérieure he's moved up to the next class (Brit) he's been promoted to the next grade (US)• l'équipe est passée en 2e division the team have moved up to the second divisionh. ( = devenir) to becomei. ( = être montré) [film, émission, personne] to be onj. ( = disparaître) [douleur] to pass ; [orage] to blow over ; [beauté, couleur] to fade ; [colère] to subside ; [mode] to die outl. (locutions) qu'il soit menteur, passe encore,... he may be a liar, that's one thing,...• se faire passer pour to pass o.s. off ason a eu la grippe, tout le monde y est passé we've all had flu• si elle veut une promotion, il faudra bien qu'elle y passe (sexuellement) if she wants to be promoted, she'll have to sleep with the boss► passons let's say no more about it2. <a. ( = franchir) [+ frontière] to cross ; [+ porte] to go throughb. ( = donner, transmettre) to give ; [+ consigne, message] to pass on• je vous passe M. Duroy [standard] I'm putting you through to Mr Duroy ; ( = je lui passe l'appareil) here's Mr Duroyc. ( = mettre) [+ vêtement] to put ond. ( = dépasser) [+ gare, maison] to passe. ( = omettre) [+ mot, ligne] to leave out• et j'en passe ! and that's not all!f. ( = permettre) passer un caprice à qn to humour sbg. [+ examen] to takeh. [+ temps, vacances] to spendi. [+ film, diapositives] to show ; [+ disque] to playj. [+ commande] to place3. <a. ( = avoir lieu) to happen• qu'est-ce qui s'est passé ? what happened?• que se passe-t-il ? what's going on?• ça ne se passera pas comme ça ! I won't stand for that!b. ( = se mettre à soi-même) elle s'est passé de la crème solaire sur les épaules she put some sun cream on her shouldersc. (se transmettre) [+ ballon] to pass to each other ; [+ notes de cours, livre, plat] to pass around━━━━━━━━━━━━━━━━━+1! La traduction la plus courante de passer n'est pas to pass ; passer un examen se traduit par to take an exam.* * *pɑse
1.
1) ( franchir) to cross [fleuve, frontière]; to go through [porte, douane]; to get over [obstacle]2) ( faire franchir)3) ( dépasser) to go past, to passquand vous aurez passé le feu, tournez à droite — turn right after the lights
4) ( mettre)5) ( transmettre) to pass [objet] (à to); to pass [something] on [consigne, maladie] (à to); ( prêter) (colloq) to lend ( à quelqu'un to somebody); ( donner) (colloq) to give ( à quelqu'un to somebody)6) ( au téléphone)attends, je te la passe — hold on, here she is, I'll put her on
je vous le passe — ( sur un autre poste) I'm putting you through
7) ( se présenter à) to take, to sit [examen scolaire, test]; to have [visite médicale, entretien]c'est moi qui fais passer l'oral de français aux nouveaux — I'm taking the new pupils for the French oral
8) ( réussir) to pass [examen, test]9) ( dans le temps) to spend [temps] ( à faire doing)dépêche-toi, on ne va pas y passer la nuit! — (colloq) hurry up, or we'll be here all night!
10) ( pardonner)11) ( omettre) to skip [mot, page, paragraphe]j'en passe et des meilleures — (colloq) ( après énumération) and so on and so forth, I could go on
12) ( utiliser)passer l'aspirateur dans le salon — to hoover® GB ou vacuum the lounge
13) ( étendre)14) ( soumettre)qu'est-ce qu'elle nous a passé! — (colloq) she really went for us! (colloq)
15) ( à travers une grille) to filter [café]; to strain [jus, sauce]; to purée [légumes]16) ( enfiler) to slip [something] on [vêtement, anneau]; to slip into [robe]17) ( faire jouer) to play [disque, cassette audio]; ( projeter) to show [film, diapositives, cassette vidéo]; ( diffuser) to place [annonce]18) ( signer) to sign [contrat]; to enter into [accord]; to place [commande]; to pass [loi, décret]passer un marché — (colloq) to make a deal
19) Automobile ( enclencher)passer la troisième/la marche arrière — to go into third gear/into reverse
20) Jeux
2.
verbe intransitif1) ( parcourir son chemin) [personne, animal, véhicule, ballon] to go past ou by, to passle facteur n'est pas encore passé — the postman hasn't come ou been yet
passer à pied/à bicyclette — to walk/to cycle past
2) (se trouver, s'étendre)ligne qui passe par les centres de deux cercles — line that goes through the centres [BrE] of two circles
3) ( faire un saut)je ne fais que passer — I've just popped in GB ou dropped by for a minute
passer dans la matinée — to call in the morning GB, to come over in the morning
passer prendre quelqu'un/qch — to pick somebody/sth up
4) ( se rendre) to goil est passé devant moi — ( dans une queue) he pushed in front of me
5) ( aller au-delà) to get throughvas-y, ça passe! — go on, there's plenty of room!
il est passé par la fenêtre — ( par accident) he fell out of the window; ( pour entrer) he got in through the window
passer derrière la maison — to get round GB ou around US the back of the house
6) ( transiter)passer par — [personne] lit to pass ou go through; fig to go through
qu'est-ce qui lui est passé par la tête? — what was he/she thinking of?
un sourire passa sur ses lèvres — he/she smiled briefly
des reptiles à l'homme, en passant par le singe — from reptiles to man, including apes
7) (colloq) ( avoir son tour)il accuse le patron, ses collègues, bref, tout le monde y passe — he's accusing the boss, his colleagues - in other words, everyone in sight
que ça te plaise ou non, il va falloir y passer — whether you like it or not, there's no alternative
je sais, j'en suis déjà passé par là — I know all about that, I've been there (colloq)
8) ( négliger)passons! — ( injonction) let's hear no more about it!
passer à côté d'une question — ( involontairement) to miss the point
laisser passer quelque chose — ( délibérément) to overlook something
laisser passer plusieurs fautes — ( par inadvertance) to let several mistakes slip through
9) ( ne pas approfondir)10) (être admis, supporté) [aliment, repas] to go down; [commentaires, discours, critiques] to go down well ( auprès de with); [loi, candidat] to get through; [attitude, pensée] to be acceptedprends un peu de cognac, ça fait passer! — have a drop of brandy, it's good for the digestion
que je sois critiqué, passe encore, mais calomnié, non! — criticism is one thing, but I draw the line at slander
avec lui, la flatterie, ça ne passe pas — flattery won't work with him
passer au premier tour — Politique to be elected in the first round
passer dans la classe supérieure — to move up to the next year ou grade US
(ça) passe pour cette fois — (colloq) I'll let it go this time
11) ( se déplacer)12) ( être pris)faire passer quelqu'un/qch pour exceptionnel — to make somebody/sth out to be exceptional
13) ( disparaître) [douleur, événement] to passquand l'orage sera or aura passé — lit when the storm is over; fig when the storm dies down
ça passera — ( sa mauvaise humeur) it'll pass; ( ton chagrin) you'll get over it
la première réaction passée — once we/they calmed down
nous avons dû attendre que sa colère soit passée — we had to wait for his/her anger to subside
14) (apparaître, être projeté, diffusé) [artiste, groupe] ( sur une scène) to be appearing; (à la télévision, radio) to be on; [spectacle, film] to be on; [cassette, musique] to be playing15) ( être placé)passer avant/après — ( en importance) to come before/after
16) (colloq) ( disparaître)17) ( s'écouler) [temps] to pass, to go by18) ( se mettre à) to turn to19) ( être transmis)20) ( être promu) to be promoted to21) ( être dépensé) [argent, somme] to go on ou in ou into; [produit, matière] to go into22) (colloq) ( mourir)si tu continues à conduire comme ça, tu vas finir par y passer — if you keep driving like that, you'll kill yourself
on y passera tous, mais le plus tard sera le mieux — we've all got to go sometime, the later the better
23) ( se décolorer) [teinte, tissu] to fade24) ( filtrer) [café] to filter25) ( changer de vitesse)passer en troisième/marche arrière — to go into third/reverse
la troisième passe mal or a du mal à passer — third gear is a bit stiff
26) Jeux (au bridge, poker) to pass
3.
se passer verbe pronominal1) ( se produire) to happen2) ( être situé) to take place3) ( se dérouler) [opération, examen, négociations] to go4) ( s'écouler) [période] to go by, to pass5) ( se dispenser)se passer de — [personne] to do without [objet, activité, personne]; to go without [repas, nourriture, sommeil]
6) ( se mettre)7) ( l'un à l'autre)* * *pɒse1. vi1) (= aller) to go, to pass, to pass by, to go byIls sont passés par Paris. — They went through Paris.
2) (= faire une halte rapide) [facteur] to come, to call, (pour rendre visite) to call in, to drop inJe passerai chez vous ce soir. — I'll call in this evening., I'll drop in this evening.
Je lui ai dit en passant que j'allais me marier. — I told him in passing that I was getting married.
3) CARTES to pass4)passe encore de le penser, mais de le dire! — it's one thing to think it, but to say it!
passer sur qch [faute, détail inutile] — to pass over sth
5) (= s'écouler) [temps, jours] to go by, to pass6) (= disparaître) [douleur] to pass, to go away, [mode] to die out, [couleur, papier] to fadefaire passer à qn le goût de qch [homme] — to cure sb of his taste for sth, [femme] to cure sb of her taste for sth
7) (= franchir un obstacle, traverser) [personne] to get through, [courant, air, lumière] to get through, [liquide, café] to go throughfaire passer [message] — to get over, to get across
laisser passer [air, lumière, personne] — to let through, [occasion] to miss, [erreur] to overlook
Il m'a laissé passer. — He let me through.
8) (= être digéré, avalé) to go down10) (= être diffusé) [film, émission] to be on"Titanic" passe à la télé ce soir. — "Titanic" is on TV tonight.
Mon père passe à la radio demain soir. — My father's on the radio tomorrow night.
passer à [ennemi, opposition] — to go over to
passer aux aveux — to confess, to make a confession
passer avant qch/qn fig — to come before sth/sb
passer en seconde AUTOMOBILES — to change into second
passer pour; Il passe pour riche. — He is thought to be rich.
faire passer qn/qch pour — to make sb/sth out to be
2. vt1) (= franchir) [frontière, rivière] to cross, [douane] to go throughNous avons passé la frontière belge. — We crossed the Belgian border.
2) (= transmettre, donner)passer qch à qn — to pass sth to sb, to give sb sth
Passe-moi le sel, s'il te plaît. — Pass me the salt, please.
je vous passe M. Cousin (au téléphone) — I'm putting you through to Mr Cousin
passer qch en fraude (= faire entrer) — to smuggle sth in, (= faire sortir) to smuggle sth out
3) [temps, journée] to spendElle a passé la journée à ne rien faire. — She spent the day doing nothing.
Ils passent toujours leurs vacances au Danemark. — They always spend their holidays in Denmark.
4) (= subir) [examen] to sit, to take, [visite médicale] to haveGordon a passé ses examens la semaine dernière. — Gordon took his exams last week.
5) (= mettre) [vêtement] to slip onpasser la seconde AUTOMOBILES — to change into second
6) (= faire passer) [thé, soupe] to strain7) (= jouer) [film] to show, [disque, CD] to play, to put onOn passe "Le Kid" au cinéma cette semaine. — They're showing "The Kid" at the cinema this week.
8) (= conclure) [marché] to agree on, [accord] to reach9) (= tolérer)10) (= devenir)* * *passer verb table: aimerA vtr1 ( franchir) to cross [fleuve, pont, frontière, col]; to go through [porte, douane]; to get over [haie, obstacle]; ils ont fait passer la rivière au troupeau they took the herd across the river; il m'a fait passer la frontière he got me across the border;2 ( faire franchir) passer qch à la douane to get sth through customs; passer qch en fraude or contrebande to smuggle sth; passer qn en fraude ( vers l'intérieur) to smuggle sb in; ( vers l'extérieur) to smuggle sb out; ⇒ gauche;3 ( dépasser) to go past, to pass; quand vous aurez passé le feu, tournez à droite turn right after the lights; passer la barre des dix euros to pass the ten-euro mark; on a passé l'heure it's too late; j'ai passé l'âge I'm too old; le malade ne passera pas la nuit the patient won't last the night;4 ( mettre) passer le doigt sur la table to run one's finger over the table-top; passer la tête à la fenêtre to stick one's head out of the window; elle m'a passé le bras autour des épaules she put her arm around my shoulders; elle m'a passé la main dans les cheveux she ran her fingers through my hair;5 ( transmettre) to pass [objet] (à to); to pass [sth] on [consigne, maladie] (à to); ( prêter)○ to lend (à qn to sb); ( donner)○ to give (à qn to sb); passer le ballon au gardien de but to pass the ball to the goalkeeper; passe-moi le sel pass me the salt; passe le vin à ton père pass your father the wine; faites passer le plat entre vous pass the dish around; fais passer la bonne nouvelle à tes amis pass the good news on to your friends; elle a attrapé la grippe et l'a passée à son mari she caught flu and gave it to her husband; il m'a passé son vélo○ ( prêté) he lent me his bike; ( donné) he gave me his bike; il m'a passé son rhume he's given me his cold;6 ( au téléphone) tu peux me passer Chris? can you put Chris on?; attends, je te la passe hold on, here she is, I'll put her on; je vous le passe ( sur un autre poste) I'm putting you through; pourriez-vous me passer le poste 4834/le service de traduction? could you put me through to extension 4834/the translation department, please?; il est sorti, je vous passe sa secrétaire he's out, I'll put you through to his secretary;7 ( se présenter à) to take, to sit [examen scolaire, test]; to have [visite médicale, entretien]; passer son permis de conduire to take one's driving test; faire passer un test à qn to give sb a test; c'est moi qui fais passer l'oral de français aux nouveaux I'm taking the new pupils for the French oral;8 ( réussir) to pass [examen, test];9 ( dans le temps) to spend [temps, jour, vie, vacances] (à faire doing); passer une nuit à l'hôtel to spend a night at a hotel; nous avons passé de bons moments ensemble we've had some good times together; dépêche-toi, on ne va pas y passer la nuit○! hurry up, or we'll be here all night!; passer sa colère sur son chat/ses collègues to take one's anger out on the cat/one's colleagues;10 ( pardonner) passer qch à qn to let sb get away with sth; il ne me passe rien he doesn't let me get away with anything; elle leur passe tout she lets them get away with murder; passez-lui ses écarts de langage excuse his/her strong language; il passe tous ses caprices à sa fille he indulges his daughter's every whim; passez-moi l'expression/le terme if you'll pardon the expression/the word;11 ( omettre) to skip [mot, page, paragraphe]; je vous passe les détails I'll spare you the details; j'en passe et des meilleures ( après énumération) and so on and so forth, I could go on;12 ( utiliser) passer un chiffon humide sur les meubles to go over the furniture with a damp cloth; passer un coup de fer sur une chemise to give a shirt a quick press; n'oublie pas de passer l'aspirateur dans le salon don't forget to hoover® GB ou vacuum the lounge;13 ( étendre) en passant un peu de cire, les rayures disparaîtront if you go over it with a bit of wax, the scratches will disappear; passer un peu de baume sur une brûlure to dab some ointment on a burn; passer une couche de peinture sur qch to give sth a coat of paint;14 ( soumettre) passez le plat au four put the dish in the oven; passer la pointe d'une aiguille à la flamme to hold the point of a needle over a flame; passer le plancher à la cire to put some wax on the floor; passer qch à l'eau ( pour rincer) to give sth a rinse; ( pour obtenir une réaction) to soak sth briefly in water; qu'est-ce qu'elle nous a passé○! she really went for us○!; ⇒ peigne;15 ( à travers une grille) to filter [café]; to strain [jus de fruit, sauce]; to purée [légumes]; passer des légumes au moulin à légumes to purée vegetables;16 ( enfiler) to slip [sth] on [vêtement, anneau]; to slip into [robe]; ils ont essayé de me passer la camisole they tried to put me in a straitjacket;17 ( faire jouer) to play [disque, cassette audio]; ( projeter) to show [film, diapositives, cassette vidéo]; ( diffuser) to place [annonce];18 ( signer) to sign [contrat]; to enter into [accord]; to place [commande]; to pass [loi, décret]; passer un marché○ to make a deal;20 Aut ( enclencher) to go into [vitesse]; passer la troisième/la marche arrière to go into third gear/into reverse;B vi1 ( parcourir son chemin) [personne, animal, véhicule, ballon] to go past ou by, to pass; passer entre to pass between; regarder passer les trains to watch the trains go past ou by; nous sommes passés devant le palais/près du lac we went past the palace/the lake; passer sous/sur un pont to go under/over a bridge; l'autobus vient juste de passer the bus has just gone; le facteur n'est pas encore passé the postman hasn't been yet; quand passe le prochain car pour Caen? when is the next coach GB ou bus for Caen?; je suis passé à côté de lui/du monument I passed him/the monument; nous sommes passés près de chez toi ce matin we were near your house this morning; passer à pied/à cheval/en voiture/à bicyclette to walk/ride/drive/cycle past; un avion est passé a plane flew past overhead; il est passé en courant/boitant he ran/limped past; j'ai renversé le vase en passant I knocked over the vase as I went by; en passant, achète du lait buy some milk while you're out; le ballon est passé tout près des buts the ball narrowly missed the goal;2 (se trouver, s'étendre) la route passe à côté du lac the road runs alongside the lake; le ruisseau passe derrière la maison the stream runs behind the house; ils ont fait passer la route devant chez nous/près de l'église/derrière le village they built the road in front of our house/near the church/behind the village; ligne qui passe par les centres de deux cercles line that connects the centresGB of two circles; en faisant passer une ligne par ces deux villes drawing a line through these two towns;3 ( faire un saut) je ne fais que passer I've just popped in GB ou dropped by for a minute; quand je suis passé au marché when I went down to the market; quand je suis passé à l'école when I dropped by the school; quand je suis passé chez lui when I called in to see him GB, when I dropped by his place; passer à la banque to call in at the bank GB, to drop by the bank; il est passé déposer un dossier he came to drop off a file; il est passé quelqu'un pour toi someone was looking for you; je passerai un de ces jours I'll drop by one of these days; passer dans la matinée [plombier, représentant] to call in the morning GB, to come over in the morning; passe nous voir plus souvent! come and see us more often!; passer prendre qn/qch to pick sb/sth up; je passerai te prendre à six heures I'll pick you up at six; je passerai prendre le gâteau dans une heure I'll pick up the cake in an hour;4 ( se rendre) to go; passez au guichet numéro 3 go to counter 3; passons au salon let's go into ou through to the lounge; les contrebandiers sont passés en Espagne the smugglers have crossed into Spain; passez derrière moi, je vous montrerai le chemin follow me, I'll show you the way; il est passé devant moi, il m'est passé devant○ ( dans une queue) he pushed in front of me; passer à la visite médicale to go for a medical examination; passer devant une commission to come before a committee;5 ( aller au-delà) to get through; tu ne passeras pas, c'est trop étroit you'll never get through, it's too narrow; on ne peut pas passer à cause de la neige we can't get through because of the snow; impossible de passer tant il y avait de monde you couldn't get through, there were so many people; il est passé au rouge he went through the red lights; il n'a pas attendu le feu vert pour passer he didn't wait for the lights to turn green; il m'a fait signe de passer he waved me on; il a fait passer la vieille dame devant lui he let the old lady go first; vas-y, ça passe! ( à un automobiliste) go on, there's plenty of room!; laisser passer qn to let sb through; laisser passer une ambulance to let an ambulance through; le volet laisse passer un peu de lumière the shutter lets in a chink of light; la cloison laisse passer le bruit the partition doesn't keep the noise out; passer par-dessus bord to fall overboard; il est passé par la fenêtre ( par accident) he fell out of the window; ( pour entrer) he got in through the window; il est passé sous un train he was run over by a train; nous n'avons pas pu faire passer l'armoire par la porte we couldn't get the wardrobe through the door; à cause des travaux, on ne peut pas passer derrière la maison because of the road works, we can't get round GB ou around US the back of the house; ⇒ caravane, casser;6 ( transiter) passer par [personne] lit to pass ou go through; fig to go through; nous sommes passés par Édimbourg we went via Edinburgh; ça ira plus vite en passant par la Belgique it'll be quicker to go via Belgium; la manifestation passera dans cette avenue the demonstration will come along this avenue; passer par qn pour faire qch to do sth through sb; passer par de rudes épreuves to go through the mill, to have a rough time; passer par l'opératrice to go through the operator; passer par une rue to go along a street; passer par l'escalier de service to use the service stairs; nous sommes passés par une agence matrimoniale we met through a marriage bureau; il est passé par tous les stades de la formation he went through the various different stages of training; passer au bord de la faillite to come very close to bankruptcy; il est passé par une très bonne école he went to a very good school; la formation par laquelle il est passé the training (that) he had; il dit tout ce qui lui passe par la tête he always says the first thing that comes into his head; je ne sais jamais ce qui te passe par la tête I never know what's going on in your head; une idée m'est passée par la tête an idea occurred to me; mais qu'est-ce qui lui est passé par la tête? what on earth was he/she thinking of?; ça fait du bien par où ça passe○! [aliment, boisson] I needed that!; un éclair de malice passa dans ses yeux his/her eyes gleamed with mischief, he/she had a mischievous glint in his/her eyes; un sourire passa sur ses lèvres he/she smiled for a second; en passant par including; des reptiles à l'homme, en passant par le singe from reptiles to man, including apes; ⇒ maire;7 ○( avoir son tour) il accuse le patron, ses collègues, le cuisinier, bref, tout le monde y passe he's accusing the boss, his colleagues, the cook-in other words, everyone in sight; le rock, le blues, la musique classique, tout y passe rock, blues, classical music, you name it; que ça te plaise ou non, il va falloir y passer whether you like it or not, there's no alternative; la nouvelle secrétaire va y passer aussi the new secretary will get it as well; on ne peut pas faire autrement que d'en passer par là there is no other way around it; je sais, j'en suis déjà passé par là I know all about that, I've been there○;8 ( négliger) passer sur to pass over [question, défaut, erreur]; je préfère passer sur ce point pour l'instant I'd rather not dwell on that point for the moment; il est or a passé sur les détails he didn't go into the details; si l'on passe sur les frais de déplacement if we ignore the travel expenses; passons (là-dessus)! ( injonction) let's hear no more about it!; ( pardon) let's say no more about it!; passer à côté d'une question ( volontairement) to sidestep a question; ( involontairement) to miss the point; laisser passer qch ( délibérément) to let sth pass, to overlook sth; ( par inadvertance) to let sth slip through, to overlook sth; laisser passer une occasion, passer à côté d'une occasion to miss an opportunity, to let an opportunity slip ou go by; laisser passer quelques erreurs par gentillesse to overlook a few errors out of soft-heartedness; on ne peut pas laisser passer une telle erreur we cannot let a mistake like that through; le réviseur a laissé passer plusieurs fautes the proofreader let several mistakes slip through; il leur laisse passer tous leurs caprices he indulges their every whim;9 ( ne pas approfondir) en passant in passing; notons en passant que we should note in passing that; en passant, il a ajouté que in passing, he added that; soit dit en passer incidentally;10 (être admis, supporté) [aliment, repas] to go down; [commentaires, discours, critiques] to go down well (auprès de with); [loi, règlement, mesure] to get through; [attitude, pensée, doctrine] to be accepted; [candidat] to get through; je ne me sens pas bien, ce doit être le concombre qui passe mal I don't feel well, it must be the cucumber; prends un peu de cognac, ça fait passer! have a drop of brandy, it's good for the digestion; vos critiques sont mal passées/ne sont pas passées your criticism went down badly/didn't go down well; ils n'ont jamais pu faire passer leur réforme/leurs idées they never managed to get their reform through/their ideas accepted; que je sois critiqué, passe encore, mais calomnié, non! criticism is one thing, but I draw the line at slander; avec lui, la flatterie, ça ne passe pas flattery won't work with him; passer au premier tour Pol to be elected in the first round; passer dans la classe supérieure to move up to the next year ou grade US; (ça) passe pour cette fois○ this time, I'll let it go;11 ( se déplacer) passer de France en Espagne to leave France and enter Spain; passer de la salle à manger au salon to move from the dining room to the lounge; passer à l'ennemi to go over to the enemy; passer dans le camp adverse to go over to the other side; passer sous contrôle de l'ONU/de l'État to be taken over by the UN/the government; passer sous contrôle ennemi to fall into enemy hands; passer de main en main to be passed around; passer constamment d'un sujet à l'autre to flit from one subject to another; passer d'un amant à un autre to go from one lover to the next; passer de l'opulence à la misère to go from extreme wealth to extreme poverty; passer de la théorie à la pratique to put theory into practice; leur nombre pourrait passer à 700 their number could reach 700; passer à un taux supérieur/inférieur to go up to a higher rate/down to a lower rate; faire passer qch de 200 à 300 to increase sth from 200 to 300; faire passer qch de 300 à 200 to decrease sth from 300 to 200; expression passée en proverbe expression that has become a proverb;12 ( être pris) passer pour un imbécile/pour être une belle ville to be generally thought of as stupid/as a beautiful town (auprès de by); passer pour un génie to pass as a genius; son excentricité passe pour de l'intelligence his/her eccentricity passes for intelligence; il passe pour l'inventeur de l'ordinateur he's supposed to have invented computers; passer pour quelqu'un d'autre to be taken for someone else; il pourrait passer pour un Américain he could be taken for an American; il veut passer pour un grand homme he wants to be seen as a great man; faire passer qn/qch pour exceptionnel/exemplaire to make sb/sth out to be exceptional/a model of perfection; se faire passer pour malade to pretend to be ill; se faire passer pour mort to fake one's own death; il se fait passer pour mon frère he passes himself off as my brother; se faisant passer pour un agent d'assurance by passing himself off as ou by impersonating an insurance salesman; il m'a fait passer pour un imbécile he made me look like a fool;13 ( disparaître) [douleur, événement] to pass; quand l'orage sera or aura passé lit when the storm is over; fig when the storm dies down; ça passera ( sa mauvaise humeur) it'll pass; ( ton chagrin) you'll get over it; la première réaction passée, il a été possible de faire once we/they calmed down it was possible to do; nous avons dû attendre que sa colère soit passée we had to wait for his/her anger to subside; passer de mode [vêtement, style, chanson, expression] to go out of fashion; cette mode est vite passée or a vite passé that fashion was short-lived; faire passer à qn l'envie or le goût de faire to cure sb of the desire to do; les sales gosses, je vais leur faire passer l'envie or l'habitude de tirer sur ma sonnette! those damn kids, I'll teach them to ring my bell!; ce médicament fait passer les maux d'estomac this medicine relieves stomach ache; cette mauvaise habitude te passera it's a bad habit you'll grow out of; ça lui passera avant que ça me reprenne○ it won't last;14 (apparaître, être projeté, diffusé) [artiste, groupe] ( sur une scène) to be appearing; (à la télévision, radio) to be on; [spectacle, film] to be on; [cassette, musique] to be playing; mon ami passe à la télévision ce soir my friend is on television tonight; les films portugais qui passent à la télévision/au Rex/à Paris the Portuguese films (that are) on television/on at the Rex/on in Paris;15 ( être placé) passer avant/après ( en importance) to come before/after; la santé passe avant tout health comes first; il fait passer sa famille avant ses amis he puts his family before his friends;16 ○( disparaître) où étais-tu (encore) passé? where (on earth) did you get to?; où est passé mon livre/le chat? where has my book/the cat got to?;17 ( s'écouler) [temps] to pass, to go by; deux ans ont passé depuis l'événement two years have passed since it happened; le temps a passé, et les gens ont oublié time has passed and people have forgotten; je ne vois pas le temps passer I don't know where the time goes; le week-end a or est passé trop vite the weekend went too quickly;18 ( se mettre à) to turn to; passons aux choses sérieuses let's turn to serious matters; nous pouvons passer à l'étape suivante we can move on to the next stage; passons à autre chose let's change the subject; nous allons passer au vote let's vote now; passer à l'offensive to take the offensive;19 ( être transmis) passer de père en fils/de génération en génération/à ses héritiers to be handed down from father to son/from generation to generation/to one's heirs; l'expression est passée dans la langue the expression has become part of the language; ça finira par passer dans les mœurs it'll eventually become common practice; il a fait passer son émotion dans la salle he transmitted his emotion to the audience;20 ( être promu) to be promoted to; il est passé général he's been promoted to general; elle est passée maître dans l'art de mentir she's an accomplished liar;21 ( être dépensé) [argent, somme] to go on ou in ou into; [produit, matière] to go into; la moitié de mon salaire passe en remboursement de mes dettes half my salary goes on paying off my debts; toutes mes économies y sont passées○ all my savings went into it;22 ○( mourir) y passer to die; si tu continues à conduire comme ça, tu vas finir par y passer if you keep driving like that, you'll kill yourself; on y passera tous, mais le plus tard sera le mieux we've all got to go sometime, the later the better;25 ( changer de vitesse) passer en troisième/marche arrière to go into third/reverse; la troisième passe mal or a du mal à passer third gear is a bit stiff; passer de seconde en troisième to go from second into third;26 Jeux (au bridge, poker) to pass.C se passer vpr1 ( se produire) to happen; ça s'est passé en Chine/à Pékin/le matin/au bon moment it happened in China/in Beijing/in the morning/at the right time; il ne se passe jamais rien dans ce village nothing ever happens in this village; que se passe-t-il?, qu'est-ce qui se passe? what's happening, what's going on?; tout se passe comme si le dollar avait été dévalué it's as if the dollar was devalued;2 ( être situé) to take place; la scène se passe au Viêt Nam/dans les années trente/de nos jours the scene is set in Vietnam/in the thirties/in the present day;3 ( se dérouler) [opération, examen, négociations] to go; comment s'est passée la réunion? how did the meeting go?; tout s'est bien passé everything went well; ça s'est mal passé it didn't go well; la réunion s'est très mal passée the meeting went very badly; tout s'est passé très vite it all happened very fast; ça va mal se passer pour toi si tu continues! you're going to be in trouble if you carry on GB ou continue doing that!; ça ne se passera pas comme ça! I won't leave it at that!;4 ( s'écouler) [période] to go by, to pass; il s'est passé deux ans depuis, deux ans se sont passés depuis that was two years ago; il ne se passe guère de jour (sans) qu'elle ne trouve à se plaindre hardly a day goes by without her finding something to complain about; attendons que ça se passe let's wait till it's over; nos soirées se passaient à regarder la télévision we spent the evenings watching television; ⇒ jeunesse;5 ( se dispenser) se passer de [personne] to do without [objet, activité, personne]; to go without [repas, nourriture, sommeil]; nous nous sommes passés de voiture we did without a car; nous nous passerons de lui we'll do without him; je me passerais bien de tes remarques I can do without your comments; se passer de commentaires to speak for itself; ne pas pouvoir se passer de faire not to be able to help oneself from doing; se passer des services de qn to do without sb's services;6 ( se mettre) se passer la langue sur les lèvres/la main dans les cheveux to run one's tongue over one's lips/one's fingers through one's hair; se passer la main sur le front to put a hand to one's forehead;7 ( l'un à l'autre) ils se sont passé des documents they exchanged some documents; nous nous sommes passé le virus we caught the virus from each other.[pase] verbe intransitif (auxiliaire être)A.[EXPRIME UN DÉPLACEMENT]passer dans: pour empêcher les poids lourds de passer dans le village to stop lorries from driving ou going through the villagea. [devant moi] go in front of me if you can't seeb. [devant tout le monde] go to the front if you can't seepasser sous une voiture [se faire écraser] to get run over (by a car)des péniches passaient sur le canal barges were going past ou were sailing on the canal[fugitivement]un sourire passa sur ses lèvres a smile played about her lips, she smiled briefly3. [emprunter un certain itinéraire]si vous passez à Paris, venez me voir come and see me if you're in Paris[fleuve, route] to go, to run5. [sur un parcours régulier - démarcheur, représentant] to call ; [ - bateau, bus, train] to come ou to go pastle facteur passe deux fois par jour the postman delivers ou comes twice a dayle bateau/train est déjà passé the boat/train has already gone ou leftle prochain bateau passera dans deux jours the next boat will call ou is due in two days6. [faire une visite] to callj'ai demandé au médecin de passer I asked the doctor to call (in) ou to come ou to visit7. [franchir une limite] to get through8. [s'infiltrer] to passpasser dans le sang to pass into ou to enter the bloodstreamle café doit passer lentement [dans le filtre] the coffee must filter through slowly9. [aller, se rendre] to gooù sont passées mes lunettes? where have my glasses got ou disappeared to?passer de Suisse en France to cross over ou to go from Switzerland to FranceB.[EXPRIME UNE ACTION]1. [se soumettre à]ce matin, je suis passé au tableau I was asked to explain something at the blackboard this morningy passer (familier) : je ne veux pas me faire opérer — il faudra bien que tu y passes, pourtant! I don't want to have an operation — you're going to have to!avec lui, toutes les femmes du service y sont passées he's had all the women in his department2. [être accepté] to passelle est passée à l'écrit mais pas à l'oral she got through ou she passed the written exam but not the oralton petit discours est bien passé your little speech went down well ou was well receivedle film passe mal sur le petit écran/en noir et blanc the film just isn't the same on TV/in black and whitepasse (encore): l'injurier, passe encore, mais le frapper! it's one thing to insult him, but quite another to hit him!3. [être transmis] to gola ferme est passée de père en fils depuis cinq générations the farm has been handed down from father to son for five generationsla locution est passée du latin à l'anglais the phrase came ou passed into English from Latin4. [entrer] to passc'est passé dans le langage courant it's passed into ou it's now part of everyday speechc'est passé dans les moeurs it's become standard ou normal practice5. [être utilisé, absorbé] to gosi les socialistes passent if the socialists get in ou are electedRADIO & TÉLÉVISIONpasser à la radio [émission, personne] to be on the radio ou the aira. [personne] to be ou to appear on televisionb. [film] to be on television8. DROIT [comparaître]passer devant le tribunal to come up ou to go before the courtpasser en correctionnelle ≃ to go before the magistrate's courtC.[EXPRIME UN CHANGEMENT D'ÉTAT]1. [accéder - à un niveau]2. [devenir] to become3. [dans des locutions verbales]passer de... à [changer d'état]: passer de l'état liquide à l'état gazeux to pass ou to change from the liquid to the gaseous statela production est passée de 20 à 30/de 30 à 20 tonnes output has gone (up) from 20 to 30/(down) from 30 to 20 tonnescomment êtes-vous passé du cinéma au théâtre? how did you move ou make the transition from the cinema to the stage?il passe d'une idée à l'autre he jumps ou flits from one idea to another4. AUTOMOBILEpasser en troisième to change ou go into third (gear)D.[EXPRIME UNE ÉVOLUTION DANS LE TEMPS]la journée est passée agréablement the day went off ou passed pleasantly2. [s'estomper - douleur] to fade (away), to wear off ; [ - malaise] to disappear ; [ - mode, engouement] to die out ; [ - enthousiasme] to wear off, to fade ; [ - beauté] to fade, to wane ; [ - chance, jeunesse] to pass ; [ - mauvaise humeur] to pass, to vanish ; [ - rage, tempête] to die down ; [ - averse] to die down, to stopfaire passer: ce médicament fait passer la douleur très rapidement this medicine relieves pain very quickly[se faner - fleur] to wilt[pâlir - teinte]4. (auxiliaire avoir) (vieilli) [mourir]il a passé cette nuit he passed on ou away last night————————[pase] verbe transitif (auxiliaire avoir)A.[EXPRIME UN DÉPLACEMENT]1. [traverser - pont, col de montagne] to go over (inseparable), to cross ; [ - écluse] to go through (inseparable)2. [franchir - frontière, ligne d'arrivée] to crosspasser l'arrêt de l'autobus [le manquer] to miss one's bus stoppasser le cap Horn to (go) round Cape Horn, to round the Capequand on passe les 1 000 mètres d'altitude when you go over 1,000 metres highl'or a passé les 400 dollars l'once gold has broken through the $ 400 an ounce mark4. [transporter] to ferry ou to take across (separable)5. [introduire]passer de la drogue/des cigarettes en fraude to smuggle drugs/cigarettes6. [engager - partie du corps] to putpasser son bras autour de la taille de quelqu'un to put ou to slip one's arm round somebody's waistje n'arrive pas à passer ma tête dans l'encolure de cette robe my head won't go through the neck of the dress7. [faire aller - instrument] to runpasse le balai dans l'escalier give the stairs a sweep, sweep the stairs9. SPORT [franchir - obstacle, haie] to jump (over)[transmettre - ballon] to passB.[EXPRIME UNE ACTION]1. [se soumettre à - permis de conduire] to take ; [ - examen] to take, to sit (UK) ; [ - entretien] to have ; [ - scanner, visite médicale] to have, to go for (inseparable)il a passé l'écrit, mais attendons l'oral he's passed the written exam, but let's see what happens in the oralje passe toutes les descriptions dans ses romans I miss out ou I skip all the descriptions in her novels4. [tolérer]passez-moi l'expression/le mot if you'll pardon the expression/excuse the term5. [soumettre à l'action de]passer des légumes au mixeur to put vegetables through the blender, to blend vegetablespasser quelque chose sous l'eau to rinse something ou to give something a rinse under the tappasser quelque chose à quelqu'un (familier) to give somebody a good dressing-down, to tick somebody off (UK)se faire passer quelque chose (familier) to get a good ticking off (UK), to get a good chewing-out (US)6. [donner, transmettre - généralement] to pass, to hand, to give ; [ - maladie] to give ; [ - au téléphone] to put through (separable)je te passe Fred here's Fred, I'll hand you over to Fredpasse-moi Annie let me talk to Annie, put Annie on7. [rendre public - annonce]8. (familier) [prêter] to lendje vais te passer de la crème dans le dos I'm going to put ou to rub some cream on your back11. [enfiler - vêtement] to slip ou to put on (separable)12. AUTOMOBILEpasser la troisième to change ou to shift into third gear[diapositive] to showRADIO [émission] to broadcast14. COMMERCE [conclure - entente] to conclude, to come to (inseparable), to reach ; [ - marché] to agree on (inseparable), to strike, to reach ; [ - commande] to placeC.[EXPRIME UNE NOTION TEMPORELLE]1. [employer - durée] to spendpassez un bon week-end/une bonne soirée! have a nice weekend/evening!as-tu passé une bonne nuit? did you sleep well last night?, did you have a good night?elle ne passera pas la nuit she won't see the night out, she won't last the night3. [assouvir - envie] to satisfy————————passer après verbe plus prépositionil faut le faire libérer, le reste passe après we must get him released, everything else is secondary————————passer avant verbe plus prépositionto go ou to come beforeses intérêts passent avant tout his own interests come before anything else, he puts his own interests before everything else————————passer par verbe plus préposition1. [dans une formation] to go through2. [dans une évolution] to go through, to undergole pays est passé par toutes les formes de gouvernement the country has experienced every form of government3. [recourir à] to go throughpour comprendre, il faut être passé par là you have to have experienced it to understand————————passer pour verbe plus préposition1. [avec nom] to be thought of asje vais passer pour un idiot I'll be taken for ou people will take me for an idiot2. [avec adj]3. [avec verbe]elle passe pour descendre d'une famille noble she is said to be descended from an aristocratic family————————passer sur verbe plus préposition[excuser] to overlookpassons sur les détails let's pass over ou skip the detailspassons! let's say no more about it!, let's drop it!tu me l'avais promis, mais passons! you promised me, but never mind!————————se passer verbe pronominal intransitifla soirée s'est passée tranquillement the evening went by ou passed quietlyqu'est-ce qui se passe? what's happening?, what's going on?il se passe que ton frère vient d'être arrêté, (voilà ce qui se passe)! your brother's just been arrested, that's what's!il ne se passe pas une semaine sans qu'il perde de l'argent aux courses not a week goes by without him losing money on the horses3. [se dérouler - dans certaines conditions] to go (off)l'opération s'est bien/mal passée the operation went (off) smoothly/badlysi tout se passe bien, nous y serons demain if all goes well, we'll be there tomorrowtout se passe comme prévu everything's going according to plan ou going as planned————————se passer verbe pronominal transitifil se passa un peigne/la main dans les cheveux he ran a comb/his fingers through his hair————————se passer de verbe pronominal plus préposition1. [vivre sans] to do ou to go without2. [s'abstenir]3. [ne pas avoir besoin de]————————en passant locution adverbiale1. [dans la conversation] in passingfaire une remarque en passant to remark in passing, to make a casual remark2. [sur son chemin]il s'arrête de temps à autre en passant he calls on his way by ou past from time to time————————en passant par locution prépositionnelle————————1. [dans l'espace] vial'avion va à Athènes en passant par Londres the plane goes to Athens via London ou stops in London on its way to Athens2. [dans une énumération] (and) including -
18 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
19 direct
direct, e [diʀεkt]1. adjectivedirect ; [train] non-stop2. masculine nouna. ( = train) express train3. adverb* * *diʀɛkt
1.
1) ( sans intermédiaire) direct; ( immédiat) [supérieur] immediate2) [route, accès] direct3) ( franc) direct4) ( en grammaire) direct
2.
nom masculin1) Radio, Télévision live broadcasting [U]2) ( en boxe) jab3) ( train) express (train)* * *diʀɛkt direct, -e1. adj1) (route, accès) directIndiquez-moi l'itinéraire le plus direct. — Show me the most direct route.
3) (vente, supérieur, cause) direct4) (style, regard, personne) direct2. nm1) (= train) through train2) RADIO, TV* * *A adj1 ( sans intermédiaire) [contact, descendant, rapport, affrontement, allusion, impôt] direct; [supérieur, entourage] immediate;2 Transp [route, chemin, liaison, accès] direct; l'itinéraire le plus direct the most direct route; vol direct direct flight; train direct through train; ce train est direct pour Lille this train is nonstop to Lille;3 ( franc) [personne, regard, question] direct;4 Ling [discours, style, objet] direct.B nm1 Radio, TV live broadcasting ¢; les avantages et les inconvénients du direct the advantages and disadvantages of broadcasting live; en direct de Prague live from Prague; émission diffusée en direct live broadcast;3 Rail express (train).un vol direct Paris-New York a direct ou nonstop flight from Paris to New Yorkdirect nom masculin2. RAIL through ou nonstop train3. TÉLÉVISION live————————en direct locution adjectivale & locution adverbiale -
20 live
I.live1 [lɪv]• nothing could live in such a hostile environment rien ne pourrait survivre dans un environnement si hostile• you'll live! (inf) tu n'en mourras pas !• let's live a little! (inf) il faut profiter de la vie !• if you haven't been to Rio you haven't lived! (inf) si tu n'as pas vu Rio, tu n'as rien vu !b. ( = earn one's living) gagner sa viec. ( = reside) habiter• where do you live? où habitez-vous ?• where does the teapot live? (inf) où est-ce que vous rangez la théière ?3. compounds[+ disgrace] faire oublier (avec le temps)a. [+ person] vivre aux crochets deb. [+ fruit, rice] se nourrir de ; [+ money, benefit] vivre avec► live on[person] continuer à vivre ; [tradition] survivrea. ( = feed on) se nourrir deb. ( = subsist on) to live on $10,000 a year vivre avec 10 000 dollars par an• what does he live on? de quoi vit-il ?c. ( = depend financially on) vivre aux crochets de( = experience) connaître( = be equal to) être à la hauteur de ; ( = be worthy of) répondre àII.live2 [laɪv]1. adjectivea. ( = not dead) vivantb. ( = not recorded) en direct• "recorded live" « enregistré en public »c. [bullet] réel ; ( = unexploded) non exploséd. (with electric current) that's live! c'est branché !2. adverb3. compounds• he's a (real) live wire (inf) il a un dynamisme fou ► live yoghurt noun yaourt m aux ferments actifs* * *I 1. [lɪv]transitive verb ( conduct) vivre [life]2.to live a normal/peaceful life — vivre normalement/paisiblement
1) ( dwell) [animal] vivre; [person] gen vivre, habiter ( with avec); ( have one's address) habiterto live together — vivre ou habiter ensemble
to live in — vivre dans, habiter [house, apartment]
2) ( lead one's life) vivreto live for — ne vivre que pour [sport, work]
to live through something — vivre [experience]
3) ( remain alive) gen, fig vivre; ( survive) survivreas long as I live... — tant que je vivrai...
I'll live! — hum je n'en mourrai pas!
4) ( subsist) vivreto live on ou off — vivre de [fruit, charity]; vivre sur [wage, capital]
5) ( put up with)to live with — accepter [situation]; supporter [décor]
6) ( experience life) vivreyou haven't lived until you've been to... — tu n'as rien vu tant que tu n'es pas allé à...
•Phrasal Verbs:- live in- live on- live out••II 1. [laɪv]to live it up — (colloq) faire la fête (colloq)
1) ( not dead) [animal] vivant; [birth] d'un enfant viable2) Radio, Television [broadcast] en direct; [performance] sur scène; [theatre] vivant; [album] enregistré sur scène3) ( burning) [coal] ardent4) ( capable of exploding) [ammunition] réel/réelle; ( unexploded) [shell] nonexplosé5) Electricity sous tension2.adverb Radio, Television [appear, broadcast] en direct
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